Whether you are a high-powered business attorney or a part-time window washer, handing your potential client your autographed book vs. a business card can increase your sales.
Here are three reasons why you should consider publishing a Business Card Book for yourself and your business.
Because you are instantly seen as an authority at what you do. Anyone who authors a book, must be an authority on the subject they have written about. Right? Think about it. The root word of authority is author. Your clients are going to believe that you know what to do.
You are instantly seen as an achiever; a person who can accomplish most any task. The perception is that if you can publish a book that you are someone with great discipline and fortitude. Let’s face it. If you publish a book, then most anything beyond that is pretty easy, right? Your clients are going to trust you to get the job done right and on time.
Telling a variety of customer success stories can help your clients have a better understanding of what you do and who would benefit most from your services. It makes giving you referrals easier. And, if clients still don’t EXACTLY know what you do, they can at least hand them your book. Nothing gets lost in the translation. The potential client is hearing it straight from the horse’s mouth – yours. A book will speak for you in a way that a 30-second elevator speech cannot. If you are someone who networks a lot, authoring a book is one of the best investments you will make for your business.
And, here is a BONUS (#4). People don’t throw books away. Chances are pretty good (say 88%) that your business card will be thrown away within one week. See study. But, it is very unlikely that someone will throw your business card book away.
This point became very clear when one of my clients complained that potential clients often forgot about them when they were making referrals. I suggested a business card book for all the reasons above, and because no one throws books away. One of the partners began to laugh. Why? Because someone had handed him a book on a plane. The topic was of no interest to him, but the book was still lying in his office six months later. My point exactly. What is it that you do to stay in front of your clients when you aren’t there every day to remind them? Creating a business card book is an excellent choice!
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Our publishing consultants are branding and marketing experts who take the time to understand your business and develop an outline to speak to your ideal target market. We work with you to craft your message to be an asset to your business marketing program. We teach you how to use your book to build authority and leave your audience with a lasting impression.
Everyone has a story to tell, and how that story is told can make a night and day difference in attracting your ideal customers and growing your business.
America's Publishing Consultant for CEOs, Entrepreneurs & Thought Leaders. Tonja was instrumental in growing a small pillow company from $500,000 to $50 million in just over two years, hosted a national infomercial that reached Top 5 status, had 30 guest appearances on QVC, and wrote one of the most profitable newspaper ads ever written. She loves developing marketing strategies and has authored five books with several more in the works.